Company Profile Research – How to Write a Well-Crafted Company Profile That Leaves a Lasting Impression
A well-crafted company profile is an essential tool for attracting new clients and establishing a strong brand identity. These profiles showcase an effective blend of information and visuals to engage audiences and establish credibility.
For example, Apple’s profile uses a simple narrative to communicate their culture of innovation and brand ethos. This approach humanizes the company and allows their audience to connect with their values.
Identify your target audience
A company profile is a crucial document that helps establish brand identity and build trust with potential clients, employees, investors and partners. It also serves as ground zero for all marketing and communication strategies.
Identifying your target audience is the first step to creating a company profile that resonates. Start by identifying your ideal customers or clients, and then learn more about their demographics, interests, and lifestyles.
This information will help you craft marketing messages that appeal to them. Additionally, you can use it to spot gaps in your market and develop new products that meet the needs of your audience. You should also include psychographic data, like their emotions, motivations, fears, and personality traits. This will allow you to connect with them in a more personal way.
Research your competition
Effective company research involves investigating any entity that provides goods and services to meet market and societal needs. The type of information needed varies by project and context. For example, the data required for researching public companies is largely available from a variety of sources because these entities are legally mandated to file information with regulators. In contrast, the data for researching private or non-profit entities may be more difficult to find and requires creative investigative approaches.
The Commerce Research Library offers a range of databases to aid with company profile research. For instance, the Business Researcher database provides profiles of businesses registered in a particular state along with clues that help researchers determine parent/subsidiary relationships despite lack of direct evidence of ownership. Additionally, the thinkorswim Company Profile tool uses Trefis data to present a snapshot of a stock’s performance with a number of potential future scenarios.
Gather relevant information
Whether you’re writing your company profile to promote an event or attract new employees, it’s important to know what information to include. This will ensure that you’re telling a story that resonates with your audience and helps your business stand out from the competition.
A good place to start is by describing the history of your company. You can also mention any recent news or updates that may be relevant to your audience, such as a new product launch or investor funding.
You can also use this section to describe your company’s vision for corporate responsibility or to list any community organizations you’ve worked with. Remember to keep the information short and concise, as overly long paragraphs can turn readers off. Also, avoid listing all of your services here as this can be confusing for your audience.
Create a compelling narrative
Company profile research is a powerful tool that can connect with your audience and leave a lasting impression. This type of content can help your business stand out from the competition and offer valuable insight into your market positioning, use cases, buyer personas and more.
Creating a compelling narrative is crucial for company profiles. The best way to engage readers is by telling a story that highlights the subject’s unique experiences and inspiring journey. This will allow your target audience to connect with the subject on a deeper level and understand their motivations and values.
When crafting your narrative, be sure to include a quote from the subject that supports the main points of your story. This will ensure that your content is accurate and engaging.
Include a call-to-action
A well-crafted call-to-action can help you capture contact information from visitors who aren’t ready to purchase your product or service right away. It can also entice them to return to your website in the future.
When cost and features can’t differentiate you from competitors, people look to your values and company culture. That’s why it’s important to include a call-to-action that highlights your core beliefs and values in your company profile.
You can find more in-depth information on a company by searching its name in a variety of research databases. For example, Nexis Uni and Business Insights: Essentials both provide articles and news related to a company. You can also use Thinkorswim’s Company Profile feature, which provides an overview of a company based on Trefis data*.