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Leveraging Corporate Research for Organizational Growth

Corporate Research Meaning

Business research is a process that provides companies with comprehensive data to leverage for organizational growth, increase sales and maximize profit. This can be achieved by collecting information from both primary and secondary sources.

While academic and corporate research are distinct fields with different goals, methods and outcomes, there is increasing collaboration between the two. This is especially true through NotedSource, where grad students and academic experts can find consulting or part-time research opportunities with companies.


Research is an important part of business operations. It helps companies identify potential market opportunities and make strategic decisions that will drive growth. It also provides a wealth of data on customer preferences, purchasing habits, and demographics. This information can help businesses develop more effective marketing campaigns that will resonate with customers and increase sales.

Corporate research is a specialized field of research that focuses on the needs and goals of a specific organization. It differs from academic research, which is typically focused on expanding knowledge and understanding in a particular field.

Corporate researchers are often highly supervised, whereas academic researchers have more freedom and autonomy to pursue their own research interests. Additionally, corporate research is generally more applied, focusing on solving specific problems or creating new products. Academic research, on the other hand, is more theoretical and focuses on understanding principles and concepts.


Business research is a way to gather information on a company’s products and services. This information can help companies plan for the future and identify potential problems or opportunities. It also helps businesses reduce uncertainty in decision-making by providing them with concrete data.

For example, a company may conduct market research to determine which of its media productions are most popular with consumers. This will help the company decide which media to produce in order to maximize profits. Similarly, a company may use market research to determine which type of product its consumers are most interested in buying.

Another purpose of corporate research is to assist unions, environmental groups and other non-profit organizations in identifying and targeting corporate polluters. This is typically done through corporate sponsored research where funds are provided by a corporate partner in exchange for a defined research project that is conducted within a set time frame and produces clear deliverables. The UMass Labor Center is known for its expertise in conducting strategic corporate research and has worked with the USW, SEIU, DGA, UFCW and other unions on several projects.


Business research can be conducted in a variety of ways, depending on the needs of the company. It is usually done by identifying problems or opportunities and collecting data to help make decisions. It can also be used to understand how certain events might affect the business, such as changes in the economy.

Some types of business research include descriptive research, which uses transactional data on customer behavior blended with demographic and psychographic data; causal research, which analyzes how a change in one factor might influence another; and experimental research, which tries to prove a theory. Observational research, which involves watching the behavior of customers and employees in practical situations, is also common.

In this way, business research can help the company make smarter decisions and increase profits. For example, it can help them reduce costs by creating products that are tailored to the market and target audience. It can also help them track competitors to stay ahead of the game.


Business research is the process of finding out more about a company’s environment, its strengths and weaknesses. It can also reveal trends in the market that can be used to improve business performance. It helps companies plan effectively for future outcomes and investments by identifying any potential issues that could affect them.

The worlds of academic and corporate research are quite different, with their own distinct goals, processes and outcomes. A keen understanding of these differences is essential for anyone looking to move between the two.

Typically, corporate research is focused on delivering tangible results. This focus drives the choice of research topics, methodologies and evaluation of results. In addition, the desire to deliver results quickly often forces researchers to use unstructured data from inside the enterprise rather than external sources (5). With the right resources in place (often alongside specialist support from a knowledge process outsourcing partner like WNS), however, corporate research can become a catalyst for standardizing and centralizing fragmented knowledge processes across today’s enterprise.

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