The Index explained

How can you tell if your purpose is working? How do you know if it’s truly changing the way people feel and behave at work? If it isn’t what’s the point of it? And how can you measure its impact anyway?

They’re tricky questions. To answer them we teamed up with leading academics to really get under the skin of the most successful organisations. To work out how purpose is really working for them. And to understand how you can measure its impact so that any organisation can bring purpose truly to life. What we found surprised us all…

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