A clear purpose is now an expectation on all companies. Yet it’s not enough to state a purpose. Purpose must be authentically and demonstrably lived.
And to do that, to respond effectively and act with precision, companies need numbers. Numbers that measure how purpose is really working to shift beliefs and behaviours across the organisation.
The Contexis Index has been developed with researchers at Cambridge University to provide those numbers. By focussing on the impact of purpose on the DNA of the organisation itself, it provides the numbers to answer two questions.
- To what extent is purpose driving performance in my organisation?
- And how and why is it working and where is it blocked?
Purpose is your enduring and meaningful reason to exist. And a clear organisational purpose is now a basic expectation on all companies from employees, customers, …
If you truly want your organisation to be purpose-driven, it’s not enough to simply have a purpose statement. What you need to know is whether …
How can you tell if your purpose is working? We teamed up with leading academics to really get under the skin of the most successful organisations. (Four minute watch)
Numerous organisations are jumping in on the purpose bandwagon these days and claim to be purpose driven. While they might have a great purpose statement, …
Being a purposeful company is not only about creating social good, it can also improve business performance. However, not all organisations who claim to be …
Some courageous CEOs have said some brave things about what they believe in - but they are not getting any traction. How can entrepreneurial thinking help them to link their 'Why' to the 'What'? (Two minute watch)
COVID-19 has forced an unprecedented shift to dispersed and remote working for organisations across the globe. But there’s a problem. Most organisations are finding they …
Cutting edge research is central to the philosophy that drives the Index. It is a collaboration between leading minds in organisational psychology and behavioural science …
For a global professional services firm, ‘purpose-led’ was the heart of its strategy. But that wasn’t fully landing. They just didn’t know why. The firm’s …
An International Media Group considered itself a global leader in purposeful business. They had worked hard to establish a clear purpose and created an internal …
The European division of a global Bank had developed a new purpose. It now wanted to measure whether purpose was influencing team effectiveness. It chose …
A London based pioneer in foreign exchange had grown rapidly into a €1bn business. Yet some parts of the culture worked better than others. Why? …
Is there evidence that purpose drives long-term commercial performance? Can purpose be measured? And if so, can we measure the way it affects performance. (Two minute watch)
How does the Contexis Index measure the human behaviours that create the commercial impact of purpose? (Three minute watch.)
What are the results of measuring purpose with the Contexis Index? Well, they are pretty extraordinary! (Four minute watch)
Purpose is your enduring and meaningful reason to exist. And a clear organisational purpose is now a basic expectation on all companies …
If you truly want your organisation to be purpose-driven, it’s not enough to simply have a purpose statement. What you need to …
How can you tell if your purpose is working? We teamed up with leading academics to really get under the skin of the most successful organisations. (Four minute watch)