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Measuring Purpose

Purpose creates human happiness and transforms business performance. It can be accurately measured in any business.

Our numbers and analysis show how purpose is working and where it is blocked. So that you can track progress and ensure the greatest impact over time. Because it’s not the purpose that matters. But how it’s lived and breathed.
1mob
Measuring Purpose
Purpose creates human happiness and transforms business performance. It can be accurately measured in any business.
Our numbers and analysis show how purpose is working and where it is blocked. So that you can track progress and ensure the greatest impact over time. Because it’s not the purpose that matters. But how it’s lived and breathed.
2mob
Measuring Purpose
Purpose creates human happiness and transforms business performance. It can be accurately measured in any business.
Our numbers and analysis show how purpose is working and where it is blocked. So that you can track progress and ensure the greatest impact over time. Because it’s not the purpose that matters. But how it’s lived and breathed.
1
Measuring Purpose
Purpose creates human happiness and transforms business performance. It can be accurately measured in any business
Our numbers and analysis show how purpose is working and where it is blocked. So that you can track progress and ensure the greatest impact over time. Because it’s not the purpose that matters. But how it’s lived and breathed.
3
Measuring Purpose
Purpose creates human happiness and transforms business performance. It can be accurately measured in any business
Our numbers and analysis show how purpose is working and where it is blocked. So that you can track progress and ensure the greatest impact over time. Because it’s not the purpose that matters. But how it’s lived and breathed.
2
Measuring Purpose
Purpose creates human happiness and transforms business performance. It can be accurately measured in any business
Our numbers and analysis show how purpose is working and where it is blocked. So that you can track progress and ensure the greatest impact over time. Because it’s not the purpose that matters. But how it’s lived and breathed.

A clear purpose is now an expectation on all companies. Yet it’s not enough to state a purpose. Purpose must be authentically and demonstrably lived.

And to do that, to respond effectively and act with precision, companies need numbers. Numbers that measure how purpose is really working to shift beliefs and behaviours across the organisation.

The Contexis Index has been developed with researchers at Cambridge University to provide those numbers. By focussing on the impact of purpose on the DNA of the organisation itself, it provides the numbers to answer two questions.

  • To what extent is purpose driving performance in my organisation? 
  • And how and why is it working and where is it blocked?

Purpose is your enduring and meaningful reason to exist. It aligns financial performance with a societal or environmental goal, provides a clear context that guides …

To respond effectively and act with precision, companies need numbers. Numbers that measure how purpose is really working. How it is changing beliefs and behaviours …

How can you tell if your purpose is working? We teamed up with leading academics to really get under the skin of the most successful organisations. (Four minute watch)

The Contexis Index tells you how purpose is actually working across the business today. It measures peoples’ response to organisational purpose. And it measures how …

The Contexis Index has been adopted by companies across the globe with analysis conducted on businesses on every continent. So what is this revealing about …

Some courageous CEOs have said some brave things about what they believe in - but they are not getting any traction. How can entrepreneurial thinking help them to link their 'Why' to the 'What'? (Two minute watch)

COVID-19 has forced an unprecedented shift to dispersed and remote working for organisations across the globe. Leading organisations are adapting their thinking with extraordinary speed. …

Cutting edge research is central to the philosophy that drives the Index. It is a collaboration between leading minds in organisational psychology and behavioural science …

For a global professional services firm, ‘purpose-led’ was the heart of its strategy. But that wasn’t fully landing. They just didn’t know why.  The firm’s …

An international Media Group considered itself a global leader in purposeful business. But, even so,  scepticism amongst some individuals was doing the business harm.  The …

The European division of a global Bank had developed a new purpose. It now wanted to measure whether purpose was influencing team effectiveness. It chose …

A London based pioneer in foreign exchange had grown rapidly into a €1bn business. Yet some parts of the culture worked better than others. Why? …

Is there evidence that purpose drives long-term commercial performance? Can purpose be measured? And if so, can we measure the way it affects performance. (Two minute watch)

How does the Contexis Index measure the human behaviours that create the commercial impact of purpose? (Three minute watch.)

What are the results of measuring purpose with the Contexis Index? Well, they are pretty extraordinary! (Three minute watch)

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Purpose is your enduring and meaningful reason to exist. It aligns financial performance with a societal or environmental goal, provides a clear …

To respond effectively and act with precision, companies need numbers. Numbers that measure how purpose is really working. How it is changing …

How can you tell if your purpose is working? We teamed up with leading academics to really get under the skin of the most successful organisations. (Four minute watch)